Class: XI
B & XI C Subject: English Chapter:
Advertisements Number of Periods: 04
Date of
Commencement: 09 July 2019 Expected date
of Completion: 12 July 2019 Actual
Date of Completion: _______________________
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Gist of the
Lesson/ Focussed Skills/ Competencies
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Targeted Learning
Outcomes (TLO)
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Teaching-Learning
Activities Planned for achieving the TLO using suitable resources and
classroom management strategies
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Assessment
Strategies Planned
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Advertising is the public promotion of a product or service in order
to attract interest in the product or service – generally to increase
sales. In this lesson, students will learn about the different forms of
advertising and will choose a way to advertise their product or service.
Competencies-
Reading, writing
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The student will become
familiar with different types of advertisements
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Students will state that
the reason businesses advertise is to increase revenues.
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Students will describe
different kinds of advertising appeals.
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Students will choose a
way to advertise their product or service.
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Students will be able to
write classified and display advertisements
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Students will learn to
use persuasive language
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Holding a class
discussion about advertising
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Asking the students to
name all different kinds of advertising they can think of, such as radio, TV,
Internet, newspapers, magazines, hoardings, mailings, brochures, flyers,
logos, etc.
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Differentiating between
classifieds and display advertisements
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Making the students
design various kinds of advertisements
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Asking the students to write one
advertisement of each of the following kind-
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Property for Sale
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Situation Vacant
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Situation Wanted
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Matrimonial
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Missing Person
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Vehicle for Sale
v
Sale of Household Items
v
Display Advertisement
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Marking according to the CBSE marking scheme
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